By Dr. Ghislaine Lewis ~ Critograph Advisor
Sometimes, it’s hard to think of Lynchburg as a mecca for black businesses, but our community has many hidden gems. In celebration of the 2025 Minority Business Expo at the University of Lynchburg on Friday, February 28, from 2 p.m. to 7 p.m., I’d like to highlight some of my favorite Black-owned businesses in our community.
These businesses offer exceptional products and services and contribute significantly to Lynchburg’s cultural fabric and economic vitality. From delicious treats and holistic skincare to historic sites and vibrant community spaces, these businesses are worth celebrating and supporting.
Dr. Lewis getting a dress altered by Heritage Connection owner, Ron Shoultz.
First on my list is Heritage Connection Gift Shop. This local treasure is more than just a clothing store; it’s a cultural hub that showcases African-inspired fashion, art, and jewelry. Heritage Connection stands out because it offers a unique blend of fashion and culture, reminding us of the rich African heritage that inspires generations. It is also a community hub as Lynchburg luminaries gather with owner Ron Shoultz and Lynchburg’s unofficial mayor Doris Waller hold court. Whether shopping for a stylish dashiki, getting alterations done, or simply immersing yourself in Lynchburg’s Black culture, Heritage Connection is a must-visit.
Mrs Joy’s Birthday Cake for a family celebration.
Another business that has captured the hearts of many in Lynchburg is Mrs. Joy’s Absolutely Fabulous Treats. Owned by Lynchburg Alum Tarsha Joyner, this charming bakery specializes in cakes, cookies, pastries, and other delightful confections made with love and creativity. Mrs. Joy is my go-to for every celebration, including my wedding; not only does she deliver on taste and presentation, but each treat is a work of art. My favorite is her scrumptious yeast donuts, which are perfect pillows of love. The bakery’s warm and inviting atmosphere makes it the ideal place to satisfy your sweet tooth and catch up with locals and visitors alike.
Oshun Organics is a black-owned business that offers a range of natural skincare and wellness products for holistic self-care. It is dedicated to promoting health and wellness through the power of nature. The company’s products are handcrafted with organic ingredients and free from harsh chemicals, making them perfect for individuals with sensitive skin or those seeking eco-friendly alternatives. I am deeply obsessed with their foaming body scrub, but Oshun Organics has something for everyone who values self-care, from luxurious body butter to nourishing facial oils.
Dr. Lewis hosted Dr. Dickson and fourth-grade students from R.S.Payne Elementary on a Pierce Street Historic District tour. Photo by Sarah Blankenship.
My heart is in the Pierce Street Historic District, and on the cusp of spring, I can’t help but tout the benefits of hanging out at the Pierce Street Community Garden. The community garden welcomes volunteers on Saturday mornings from 9 a.m. to 11 a.m. from April to October and provides residents free access to fresh produce while promoting sustainable urban agriculture. More than just a garden, it’s a space for community building, education, and environmental stewardship. The garden honors the legacy of Pierce Street, and it’s inspiring to see how it fosters connections among neighbors and volunteers and encourages a healthier lifestyle.
Snapshot of the new Revolutionary Witnesses for Justice exhibit at the Legacy Museum.
While at Randolph Macon-Woman’s College, my friends and I spent many Saturdays volunteering at the Legacy Museum of African American History. For the past eight years, I have been proud to serve on the exhibition committee at the museum. A visit to the Legacy Museum of African American History is a must for anyone interested in learning more about the Black experience in Lynchburg. This museum is dedicated to preserving and sharing African Americans’ history, culture, and contributions to our region. Through engaging exhibits, educational programs, and special events, the Legacy Museum offers visitors a deeper understanding of the struggles and triumphs of African Americans in the Central Virginia region. It’s a place of reflection, inspiration, and pride. The current exhibit opened this past summer and features the 20 founders of the museum, including my favorite professor from undergrad Dr. Carla Heath.
Dr. Lewis in front of a portrait of Dr. Carla Heath at the Legacy Museum.
Photo by Dr. Ghislaine Lewis
Another lively addition to Lynchburg’s Black-owned business community is The Yard on Fifth Street. This vibrant space is more than just a venue; it’s where people can come together to enjoy good food, live music, and a sense of community. It’s a gathering place that brings people from all walks of life together, creating a sense of unity and belonging.
Lastly, The Loving Co., in the heart of Downtown Lynchburg, is a business rooted in love and service. The Loving Co. offers a variety of services, including event planning, catering, and more. It’s the perfect spot to host a birthday party or special celebration. Their commitment to excellence and attention to detail make them a go-to choice for any special occasion. What sets The Loving Co. apart is their dedication to creating memorable experiences that leave a lasting impact on their clients and the community.
These Black-owned businesses represent the resilience, creativity, and excellence that define our community. As we gather for the Minority Business Expo at the University of Lynchburg, let us remember the importance of supporting these businesses year-round. When we invest in Black-owned businesses, we invest in the growth and prosperity of our entire community.
Please pop by the Hall Campus Ballroom on Friday, February 28, from 2 p.m. to 7 p.m. to meet some incredible business owners and learn more about their stories, products, and services. Together, we can continue to uplift and celebrate the rich diversity that makes Lynchburg a vibrant and thriving place to live.
