Katherine Graves, Assistant Editor~

During Central Virginia Fashion Week, which will take place Monday, Sept. 11 through Saturday, Sept. 16, local clothing businesses will debut their new merchandise, and two fashion shows will showcase the new fashions from local designers and local businesses.

Monday through Thursday, Central Virginia Fashion Week, or CVFW, will have free events showcasing the new clothing from local businesses such as Altavista’s Pretty Please on Broad, Forest’s Western Ways and Lynchburg’s Live Trendy or Die and Frolic by Celebration.

On Friday, CVFW will have a Lifestyle Runway Fashion Show, which will showcase the new merchandise from local businesses, and Saturday, CVFW will have a Haute Couture Designer Fashion Show, which will showcase the latest work from local designers.

Illustration by Genevieve Griffin.

“The purpose of Central Virginia Fashion Week 2017 is to promote and generate awareness of locally owned retail stores and boutique shops in the Central Virginia area, as well as highlighting the local talent in our area, including models and emerging fashion designers,” said Victoria Watts, the founder and executive director of Let’s Talk Fashion Virginia, which produces CVFW.

The first CVFW event will be the Grand Opening Celebration at the Pretty Please on Broad Boutique in Altavista on Monday, Sept. 11 from 7 to 9:30 p.m. The boutique offers clothing with “New Orleans French flair,” according to the CVFW website.

On Tuesday, Sept. 12, Western Ways in Forest will premiere their new collections of equestrian clothing and western clothing from 7 to 9 p.m.

CVFW will then head to Lynchburg for its next event at Live Trendy or Die. On Wednesday, Sept. 13, the store will have an “exclusive fashion showcase” from 7 to 9:30 p.m., according to the CVFW website. Live Trendy or Die offers bohemian-style clothing as well as jewelry and other products from 10 local artisans.

On Thursday, Sept. 14, Lynchburg’s Frolic by Celebration will offer new limited edition items from 7 to 9:30 p.m.

On Friday, Sept. 15, CVFW will have its Lifestyle Runway Fashion Show at the Miller Center Theater on Grove Street from 7 to 9:30 p.m. Businesses showcasing their clothing at the event include Gladiola Girls, Shay’s, Pretty Please on Broad Boutique, Soho Mercantile, The Vanity, Alpaca by Jaca, Woven Devotion, Consolidated Shoe Company and Vintage Duck Brand.

CVFW will conclude with the Haute Couture Designer Fashion Show on Saturday, Sept. 16 from 7 to 9:30 p.m at the Craddock Terry Hotel, Watts said. Designers who will be at the event include Stella Chic Inc., Joshua DeVon, Crimson & Sable, Shuandesign, Montene by Durrell, R. Hunter Collection and Elegant & Royal Collections, according to the CVFW website.

Watts stated that there is not a specific dress code for any of the events; however, she said, “Attendees are encouraged to wear all-white attire to [the] exciting Haute Couture show featuring local emerging fashion designers.”

Tickets for the Lifestyle Runway Fashion Show are $10, and tickets for the Haute Couture Designer Fashion Show are $15. For ticket options that provide admission for both Friday and Saturday, a CVFW 2-Day Pass is $20, and a CVFW VIP Pass is $35. Tickets can be purchased at the CVFW website.

For more information, please visit the CVFW website.

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